What Is the Subaru Love Promise?
Most car companies measure a year in units sold. Subaru measures it differently.
The Subaru Love Promise is Subaru's commitment to show love and respect to every person it interacts with, and to be a positive force in the towns where its retailers operate. It is not a campaign that runs for a season. It has been the company's operating philosophy for well over a decade, and it is why Forbes has named Subaru the highest-rated automotive brand for social impact four years running.
The Promise runs through five pillars: Subaru Loves to Help, Subaru Loves the Earth, Subaru Loves to Care, Subaru Loves Learning, and Subaru Loves Pets. Each one pairs Subaru and its retailers with national organizations doing work that lasts, from Meals on Wheels America and Feeding America to the National Park Foundation, Make-A-Wish, AdoptAClassroom.org, and the ASPCA.
Then there is the Subaru Share the Love® Event. Since 2008, customers who buy or lease a new Subaru have chosen a charity to receive a donation on their behalf. Over eighteen years that has added up to nearly $345 million for close to 2,800 organizations.
At Morrie's Bellevue Subaru, the Love Promise is the local half of that work. It is what a national commitment looks like once it is handed to a store on Fort Crook Road, serving drivers in Bellevue, Papillion, La Vista, Offutt Air Force Base, and across the Omaha metro. Come see what we are working on.